Commoditized

"Commoditized" refers to a product or service that has become standardized, widely available, and interchangeable with similar offerings, typically resulting in price competition and reduced differentiation among competitors.

The opposite of "commoditized" could be "specialized" or "customized," referring to products or services that are unique, tailored, or differentiated, often commanding higher prices due to their distinctiveness or specialized features.

References

• Chief Executive - What Business Are You Really In?
• Robinson, Terry, Colin M. Clarke-Hill, and Richard Clarkson. "Differentiation through service: A perspective from the commodity chemicals sector." Service Industries Journal 22.3 (2002): 149-166.
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